Saft launches new batteries brand for India as production ramps up in Bangalore

by John Shepherd
New 'Saft Urja' brand to underpin production expansion in India. Photo: Saft
French battery company Saft is launching a new 'made-in-India' brand – Saft Urja – for products manufactured and sold from its subsidiary in the country.

The announcement came as Saft India prepares to expand the production capacity of the Total-owned group's Bangalore factory by 20% in 2021, while India's government moves to position the country as a regional powerhouse of battery-manufacturing.

In addition, Saft India is set to launch new products targeting the market for "maintenance-free industrial and off-grid solar applications”.

CEO of Saft India, Arindam Majumdar, said: "Urja means energy in Sanskrit, so by branding our products under the name of Saft Urja, we are reflecting the spirit of the country and showing Saft’s positive energy.”

'Strategically important'

Saft India produces nickel technology battery systems for industrial power backup, utilities, oil and gas, railways and metro operators in India.

The company said many of its batteries are utilised in "difficult and demanding conditions”, such as sub-zero temperatures in the Himalayas and in hot and humid conditions of the western and eastern coasts.

Franck Cecchi, executive VP for Saft’s industrial standby business, said: "India is strategically important and exciting for Saft. We have a strong presence here and we’ve built up a solid brand awareness over the past 14 years."

"India benefits from a high potential fast-growing battery market, with an average annual growth estimate of 9% in the coming five years.”

Earlier this year, India launched a battery manufacturing incentives scheme aimed at attracting international and domestic players to develop giga-scale advanced cell production facilities in the country.

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